As a leading city in the semiconductor and software industries, Austin has now become a force to reckon with in the wireless segment. With developed infrastructure of telecommunications, transportation, electric and water capacities, the city is considered to be a leading site for wireless technologies.
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The city is now all set to venture into the biomedical and pharmaceutical industry with the help of the expertise of high-technology and innovation at its disposal.
And as such, the city has plenty of job opportunities for people trained in marketing.
Marketing careers are many and diverse. There is no general marketing or sales job. Aspirants must have at least a bachelor's degree in marketing or business or sales or journalism and communications. People with masters in computers also have openings. Job seekers must have excellent interpersonal and communication skills. Writing and organizational skills are also needed.
Marketing jobs are classified into two basic types: Client side marketing and Agency side marketing. Client side marketing means that you will be in the organization's marketing department and helping the sales of their products/services. In the agency side marketing, companies outsource their clients' marketing activities.
In the client side marketing, you find openings for Marketing Executive/ Marketing Assistant, who is involved in the day- to- day activities of the organization. Another job is that of Officer for Promotional Activities. He conducts and arranges promotional activity and market research. Product Manager/Category Manager will be in charge of all the marketing activities of a particular brand/product. Marketing Manager's job is to manage the operations of the entire marketing department in the case of a big company. In a smaller company, he works as Marketing Officer and Product Manager. Head of Marketing/Marketing Director is in charge of the entire marketing plan and its budgeting.
Agency side marketing has openings for Account Manager, whose job is to perform all the activities for the client company and provide strategic support for framing plans. Market Researcher is given the account of a client company. He has to find the current status of client's products and their appeal in the market. There is a Public Relations Officer who represents the client company and undertakes their promotional activities.
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